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Team Building Finally Gets Scientific Support

People in my line of work don’t want to admit there is little objective evidence team building works. Reports that it does come from people like me, and the people who pay people like me, all of whom have a vested interest in it working. Few team builders bother to create metrics proving a measurable change occurred, as I like to, and fewer customers are willing to pay for tracking those metrics. It has bothered me that I could not point to a study done by scientists with nothing to gain showing for sure that team development impacts team performance. Then I cam across a promising study title from last year: “Does Team Building Work?”

An army of scientists from the Univ. of Central Florida and the U.S. Army Research Institute said in their article in Small Group Research that recent study results were mixed at best, with many studies showing no impact. So they searched for every study of team building interventions that measured performance from a 47-year period. Using data from the 103 studies they found, the researchers state that teams which had performed team-building activities also had better processes, and their members felt better about their teams.  Performance was stronger, too, but the correlation was not as high. You can have better satisfaction and processes without having better measurable performance, obviously. Team building had a weak impact on the team’s thinking processes (cognition). The overall impact of team building was much stronger for teams with ten or more members, probably because they had more problems and thus more room for improvement. For the specific numbers and source information, see my study summary.

Team building aimed at setting team goals and clarifying roles was better than activities that tried to improve interpersonal relations or problem-solving. This is consistent with my observations, though I am biased. My services focus on the first two; teach problem-solving only in context of solving the team’s task issues; and only target interpersonal problems directly as a last resort. Fixing group dynamics eliminates most person-to-person issues while providing more bang for the team’s bucks.

All of that is good news for anyone tying to convince someone to do team building. But don’t get too excited. There are many limitations to this encouraging study. As best I can tell after rereading the same paragraphs five times, it does not differentiate between the games- and ropes-courses method of team building and approaches like mine that help team members agree on formal structures and processes. This disappointed me, since it won’t help prospects choose between these approaches.

The study does not prove that the team building activities caused the positive outcomes. In theory, it could be that teams with high performance are more likely to do team building, perhaps because their efficiency gives them more time for it. Or other factors might encourage both better team performance and more team building, and thus be the root causes. Based on my experience, I think that is part of the story, but those factors are not enough to create high-performance teamwork.

Then there’s the problem of the “intervention effect,” the teamwork equivalent of the placebo effect in medicine. Drug studies can’t just compare people who took a drug with those who didn’t. They have to compare those who took the drug with, for example, people who took a pill that looked like the drug but was made of plain sugar (a “placebo”). Usually the people given placebos do better than those who took nothing. If the drug takers did no better than the placebo takers, it’s back to the lab for the drug maker. By the same token, there is some evidence that doing anything for a team makes the team perform better for a while, perhaps because the employees are happy just to be noticed. Have everybody stand on their heads for a minute and they might report higher morale (until they get back to work).

Nonetheless, all of you with managers or employees (or clients) who refuse to do team building now have some solid ammunition from nearly 50 years of research. In my experience, resistors have experienced something like a team rafting trip that brought no lasting results back at work. Or they were forced to take personality tests that were helpful but only addressed a tiny part of the overall problems, problems that remained unaddressed. Team building works, the UCF research team says. You simply have to choose the kinds that directly target the problems you are facing.

Action Item: If you have been thinking about doing some team building, contact TeamTrainers for a diagnosis of the issues prompting the thoughts. If we can’t help you directly, we’ll know someone who can.

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Fair Practices for Best Appraisals

I once shocked a manager by telling her I thought she had rated me too highly in an annual performance review. I don’t recall the details anymore, just the stunned look on her face. Some mistake I had made during the year, though I had identified and corrected it at the time, made me feel that my colleagues had done a better job on one measure. Almost everybody got a 3 on almost everything, so a 3 seemed unfair. When I self-rated, I gave myself a 2. I ended up with a 3 anyway.

My apologies if this comes across as self-aggrandizing, but it illustrates a point: The most common complaints I have heard over the years about appraisals boil down to, “It’s not fair!” Many teamwork scientists and management gurus agree. John Hunter of Curious Cat Management Improvement Blog reports J. Edwards Deming “emphasized that forced rankings and other merit ratings that breed internal competition are bad management because they undermine motivation and breed contempt for management among people who, at least at first, were doing good work.” I’ve said for years that performance appraisals are legal protection for bad managers, a waste of time for the majority. If you set measurable standards for your employees, communicate monthly on the results, and praise and correct at every opportunity, an annual review tells the employee nothing new. If you don’t do those things, the review refocuses their effort way too late—perhaps 12 months too late. Though I offer recommendations in The SuddenTeams™ Program for harnessing appraisals to support team performance, that’s because appraisals are so prevalent, not because I like them.

Words like “fair” always cover a litany of traits, so I was intrigued when I came across a journal article defining the term, in effect. Two business professors, Richard Posthuma of the Univ. of Texas at El Paso and Michael Campion of Purdue Univ. started with a list of 1,000 possible sources and whittled it down to find 18 articles in peer-reviewed journals. From those they compiled a list of 20 best practices for performance reviews (PRs) that employees will consider fair. See the study summary for the complete list, but let’s discuss the ones most directly related to teams.

To ensure the team is focusing its efforts on the priorities of your company (or “nonprofit” or “agency”), I recommend having measurable standards that follow directly from measurable company goals. Some should be individual goals, and each team member should also have the team goals on his or her appraisal. Three of the best practices Posthuma and Campion found relate:

  • “The PR should be based on observable job behaviors to the extent possible.”
  • “Objective performance data should be considered to the extent possible.”
  • “The PR should be aligned with organizational goals and objectives.”

They note in relation to another practice that at the start of the period covered by a review, “employees should have a good idea of what will be expected of them.” As an example of all of these, say a nonprofit helping ex-criminals break the crime cycle has a goal for the year to “Increase case closings by 20%.” The job placement team thus might create a goal of “Increase client placements by 20%,” and it follows that a placement counselor could have, “Place 20% more of my clients.”

You can make your whole HR process more efficient by having every employee draft their own job descriptions and negotiate them into final form with their supervisors. The method also lets you identify gaps between what managers expect and what people think the managers expect. Then use those descriptions as the basis for job ads, interviews, hiring decisions, reviews, and performance improvement plans if needed (to try to correct poor performance before firing someone). This alignment also reduces your odds of legal liability, according to employment law and HR experts. Posthuma and Campion list:

  • “The content of the PR should be based on a job analysis or shown to be job related.”
  • “Subject matter experts should have input on the factors to be evaluated in the PR.” They add that the best SMEs are people who are doing or have done the jobs.

I am, as regular readers know, a big advocate of employee empowerment. It is the most powerful method of improving a host of measures related to cost-effectiveness, worker and client satisfaction, etc. The professors say a best practice consistently shown to raise employee satisfaction is, “Employee participation should be allowed… in the PR process (e.g., setting goals, providing input on performance).”

Regular readers have also heard me say over and over that you cannot promote people into management without training them on how to lead people and yet expect them to succeed. Several of the appraisal best practices relate to training managers and employees on the process, and the former on how to provide feedback in a legal and respectful way. Most of us hate to give negative feedback, which is why I include that in my effective communication skills class.

If you want performance appraisals to matter to employees, then their appraisal of your appraisals has to matter. This study suggests there is a right way to review, and the professors say following it “should increase the acceptability of the information employees receive during their reviews, reduce the likelihood of complaints, and increase motivation…” If you’re a manager, that should increase your motivation to take the action below and use these “fair” practices.

Action Item: Print off the employee review process best practices and go through the list with your team. Ask members whether they think your process follows the practices, voting “yes” or “no” on each. On any in which many say “no,” work with the team to raise concerns with the “powers that be” in your organization. If you are the power that be, call me to talk about how to make things right: 919-414-8939.

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Death and Value-Driven Success

“We’re all going to die!”  This was how Ryan Allis, CEO of iContact, started his presentation at a recent Greater Raleigh Chamber of Commerce event this week. He credited another speaker for the line, but his point was made: keep things in perspective. He shared stories that proved having and staying true to one’s goals and values can contribute to the bottom line. He should know. He set a goal when he was 16 that he would have a $1 million business by the time he was 21. Sadly, he missed the milestone… by 18 days.

Allis said he gave up a $200,000 job right out of high school to go to college. (Granted, it was the University of North Carolina, not that I’m biased.) While there, he and another Tar Heel started what would become iContact. The first year they lost $5,000. In 2008, they made $15 million. Allis described a corporate culture of practical jokes and parties that might have seemed alien to that audience, but sounded normal to someone recently moved from high-tech Seattle. He really caught my ear when he said his company used to have a list of 10 values “that was really sucky and nobody remembered them.”

This reminded me of a study I carry to all of my trainings, “Inspiration and Cynicism in Values Statements.” A survey of executive MBA students found, “On the whole, respondents evaluated the impact of their firms’ value statements on decision-making positively.” Reasons included: “positive outcomes… both inside and outside the company, guidelines provided for decision-making, increased accountability, and clarity of expectations.” But I think it important to note that high-level executives made up half of those respondents. They may indeed use those values, but I am willing to bet most of their employees do not. Allis’ statement surprised me because he had recognized at the top level what you generally only hear from people down the line.

In response, he took his senior leadership team on a retreat and came up with five values that form the acronym WOWME:

  1. Wow the Customer.
  2. Operate with Urgency.
  3. Without Mediocrity.
  4. Make a Positive Wake.
  5. Engage as an Owner.

From the scientific standpoint, this was not the ideal way to create the list. The study found respondents were most likely to feel value statements had an impact when everyone in the company was involved in creating them, which fits what we know about the psychology behind motivation. There’s no better way to build buy-in than to involve from the start those from whom you want the buy-in. iContact is small enough that this could have been accomplished without a huge investment of time. Allis said they ended up laying off 10% of their employees who could not get on board with the new values as implemented. He probably would have lost far fewer with a bottom-up approach, and most of the turnover would have been voluntary, saving the company heartache and unemployment costs. Plus, each team in the company would have brought out its team values, in alignment with the eventual corporate ones.

That said, everything they have done to implement the values are right on target. I caught him for a quick interview after his talk. Allis said the values are used on performance appraisals and in coaching sessions. The company also has a values recognition program that is very high tech: a poster and stickers. Each time someone exemplifies one of the values, they get a sticker by their name. With a certain number of stickers, they get a gift card. The person with the most stickers at the end of the year gets a prize, Allis explained.

The company lives its values in the more general sense through its “4-1s” program, under which it gives each year:

  • monetary donations equivalent to 1% of payroll,
  • its product for free to area nonprofits,
  • 1% of each employee’s time (2.5 days) for volunteer work, and
  • 1% of its equity to The Humanity Campaign.

Given the company’s financial success, it seems to be fulfilling his statement, “The purpose of business is to create value and solve human problems…” Allis is personally proving you can do both with his own extensive volunteer work, including serving as the head of Nourish International, which engages college students to fight poverty.

I can’t resist pointing out, however, that the whole company may not have bought into the values yet. Allis would probably be surprised to learn that five months after WOWME was introduced, his company Web site still lists the old 10-item values list!

Source: Urbany, J. (2005), “Inspiration and Cynicism in Values Statements,” Journal of Business Ethics 62:169.

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Not-So-Transformational Leadership

One of my favorite blogging activities is showing that many of the buzz words of management are nothing new, are unproven, or both. The latest to stumble a bit is “transformational leadership.” For a study summary I recently posted in TeamResearch News, I described this as “a popular management style focused on the leader’s charisma and extolling of shared values.” According to About.com, the term was coined by presidential biographer James MacGregor Burns in 1978 and popularized by a researcher in a 1985 book. That popularity is gauged by the 1 million links turned up by a Yahoo search on the exact phrase.

I advocate all of the behaviors attributed to transformational leaders. These include encouraging people to try new things, supporting individuals emotionally, articulating “the vision thing” (yes, there are hard numbers to support that recommendation), and being a role model. But whenever I saw transformational leadership discussed in the popular literature, I was left with the uncomfortable feeling that the writers saw it as an either/or style that did not address lower levels of human motivation. A sense of mission is important to a team, but people always end up wanting to know, “What’s in it for me?” You may consider this selfish. I don’t, because it is basic human psychology. It becomes selfish when getting what you want is taken to the extreme of blocking others from getting what they need.

The study was a kind called a “meta-analysis” in which researchers pull data from all relevant studies on a topic to see what the consensus seems to be. This team looked at more than a thousand data points from nearly 90 studies. The researchers concluded that transformational leadership overlaps so much with a goal-and-reward style of managing, it is fair to say the former is a layer atop the other that cannot stand alone. It is a good addition, linked with higher satisfaction from workers with the leader and higher job performance by the leader. But it is no better than the reward system for group performance, and worse on a couple of the leadership measures they found in the studies.

Clear losers in the study were managers whose only leadership efforts are to try to anticipate problems; worse were those who merely fixed problems after the fact; and worst of all were those who didn’t manage at all. On the other hand, if you try to get by with management by cheerleading alone, that won’t work. As if in support of this, another study I just posted found student teams in a lab experiment who used “we” and “success” a lot as they talked through their work did worse than their competitors. The communications scientists in that study, who did not expect that result, speculated people talk about teamwork and performance when they don’t have them. In response to the insipid line, “There is no ‘I’ in ‘team,’” I have always pointed there is no “we,” either.

On the history front, the meta-analysis found that the traits attributed to transformational leadership are so similar to an earlier style called “charismatic leadership,” there was no point to separating the styles statistically. Charismatic leadership dates as far back as a book published in 1921.

The study reinforces what I teach in my teamwork training about how to create high performance, such as:

  • Create a mission and/or vision for the team.
  • Set measurable goals for achieving it.
  • Let the team take the lead in creating a plan to meet those goals.
  • Set rewards for achieving the plan milestones and goals.
  • Let the team figure out its roles, internal rules, and processes.
  • Ask what it needs from you and supply that.
  • Monitor progress, praise profusely, and nudge the team when needed.

The words may change, but more often than not, the group management methods that work have been around for decades. It’s up to you to decide whether you’ve had enough of firefighting to do some fire prevention by putting them in place.

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Tackle Goals One at a Time

When your team is juggling multiple goals, how do you tackle them? Do you:

  • Try to do all of them at once?
  • Split them among subteams or individuals?
  • Take them one at a time?
  • Or, focus on the biggie and hope you get to the rest of them? 

Most teams I’ve worked with do it the last way, with the result that they might get that one goal done and have mixed results on the rest. One common mistake is to take on too many goals, but this is often exacerbated by managers who pile more work on without prioritizing it against the existing goals. In the managers’ defense, though, most teams don’t ask for prioritization. Plus, some set their goals without taking the time to ask stakeholders in every direction what those folks need, so it’s not surprising they soon feel pulled in every direction by demands they didn’t expect.

A study I posted to TeamResearch News recently tackles the timing issue in an interesting way. The researchers ran a computer simulation based on a model that has proven useful in predicting how actual humans act in a variety of fields. They found that in a complex organizations that require internal coordination to achieve goals (like a cross-functional team), having too many goals guarantees failure. No surprise there, but they came up with a number. Specifically, if the organization had eight goals, it always failed to attain four of them, no matter the strategy it chose to address them. This supports my long-held recommendation that a team (or company) have only 3-5 goals for a given time period or project.

The biggest surprise for me lay in the strategies. Focusing on one goal helped performance of all the goals, versus having the whole organization tackle them all at the same time. I can only guess that this works because getting at least one done frees up people to focus on the other goals. However, the better strategies were either to divide them among different people or have the whole organization take them one at a time.

When your team creates its goals for the quarter or year or project, one approach is to immediately assign members or subteams of members to spearhead each. That doesn’t mean other members won’t pitch in, or the subteam won’t bring tasks to the larger group at some point, but it ensures someone is taking full accountability to drive the change. Call it the “divide and conquer” approach.

The other approach is to sequence the goals. If they fall into a logical chain, where you have to do A before you can do B, that’s easy. If not, prioritize them and do them in order. That way the whole team brings its resources to bear on each goal, but if you don’t get through them all, you at least have done the most important.

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Keep Your Eye on the Prize

I was fired from my first true project manager job. Though I’ll note that the person who fired me was himself fired a few months later, there were some legitimate beefs. The biggest mistake I made was in not telling the sales staff what they were asking for in my first assignment was impossible. I wanted to make a good impression and seem cooperative, but of course the project failed miserably and I never really recovered my credibility. I also didn’t understand the PM role in a customer-facing position. Though the project process I applied in each of my projects was appropriate, and worked well in the rest of the projects, I did not adapt it enough to meet the ultimate outcome: a pleased customer. The boss said I was “too process-focused.” At the time I was flabbergasted by the statement, given that he was a PMP® (certified Project Management Professional) and yet had zero PM processes in place. Projects were inefficient and often missed their targets.

We both might have kept our jobs had we found a better balance between outcome and process. A TeamResearch News summary I just posted reports on a study that addresses this need. It found, first, that student teams who took time to do any planning at all did better at a game requiring teamwork than those who didn’t. Those whose planning focused on the goal rather than the process did better when some of their resources were taking away halfway through the game. The researcher believed the outcome teams were better at adapting their processes to the change. The type of planning made no difference when a team member was added late. I’d guess adding a member required no process change, whereas losing materials might.

This was reassuring to me because my teamwork training method, The SuddenTeams® Program, reflects these findings. The study author, Harvard-trained researcher Anita Woolley of Carnegie Mellon University, writes in her article that managers should “pay attention to how they structure early team meetings and the relative emphasis they place on processes versus outcomes.” Based on what the scientific literature had told me, I have teams address both goals and processes. But the order of events relative to this issue is:

  1. Set a team mission.
  2. Set goals toward meeting the mission.
  3. Identify team stakeholders.
  4. Document team and work processes.

Immediately after that, the team dives into process improvement. Written processes are a key step in every quality improvement system like TQM and Six Sigma, and invaluable for improving efficiency and reducing conflict. But The SuddenTeams Program puts the emphasis on what the team is accomplishing and for whom before defining how to get there. As the study shows, and my firing taught me, both the outcome and processes are critical to maximum team performance, but you have to keep your eye on the prize.

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The Nutcracker’s Project Management

I am working as a volunteer stagehand for the City Ballet of Raleigh production of The Nutcracker Suite, and it reminded me how I got started as a team leader. My undergraduate degree was in that kind of work from North Carolina School of the Arts (as it was called then), which may seem to have little to do with team coaching. But it was there I first led a team, ten students working as the lighting crew. Someone else designed the lighting, but as “master electrician” it was my job on “load-in” day to get the 120 or so lights hung where they belonged, connected to the right circuits, and the circuits connected to the right dimmers.

I planned that thing half to death. I led the team in preparing the lights, developed a process, and trained the members on it. As a result, we got the load-in done very quickly—one “techie” not on the crew said our time had to be “some kind of record.” Without knowing it, I had just become a project manager. The parallels between a show and a business project are obvious: each has a budget, schedule, and scope and quality requirements. Unlike a lot of projects, though, a show has a “hard deadline.” Most business projects that supposedly have such don’t really. If enough things go wrong, the deadline moves. But with a show, when the curtain is scheduled to go up, it has to go up.

Oddly, most shows I’ve been involved with did so without massive last-minute pushes. (Not all, of course—I recall loading out one show’s costumes the night of the final dress rehearsal after nearly pulling two all-nighters in a row to get done.) And conflicts break out, but most of the time they get smoothed over at least to the degree that everyone does their job professionally. I can’t say either of those positives applied to most of the business projects I have observed, even in mature companies. Techies and onstage performers alike are rightly known for their “whatever it takes” attitude, but the same is true of most of the team members I’ve worked with. Is the difference in show “project” success the clarity of the goal in putting on the show? The fact that roles and responsibilities (on- and offstage) are extremely well defined? How well understood the process and tasks are by everyone on the team, across all functions? The fact that everybody including the techies has a backup with the training to step in on a moment’s notice?

I’m not sure. But I am sure if your team had all those best practices in place, it would be performing a lot better than any of your competitors’ teams.

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