Team Building Finally Gets Scientific Support
People in my line of work don’t want to admit there is little objective evidence team building works. Reports that it does come from people like me, and the people who pay people like me, all of whom have a vested interest in it working. Few team builders bother to create metrics proving a measurable change occurred, as I like to, and fewer customers are willing to pay for tracking those metrics. It has bothered me that I could not point to a study done by scientists with nothing to gain showing for sure that team development impacts team performance. Then I cam across a promising study title from last year: “Does Team Building Work?”
An army of scientists from the Univ. of Central Florida and the U.S. Army Research Institute said in their article in Small Group Research that recent study results were mixed at best, with many studies showing no impact. So they searched for every study of team building interventions that measured performance from a 47-year period. Using data from the 103 studies they found, the researchers state that teams which had performed team-building activities also had better processes, and their members felt better about their teams. Performance was stronger, too, but the correlation was not as high. You can have better satisfaction and processes without having better measurable performance, obviously. Team building had a weak impact on the team’s thinking processes (cognition). The overall impact of team building was much stronger for teams with ten or more members, probably because they had more problems and thus more room for improvement. For the specific numbers and source information, see my study summary.
Team building aimed at setting team goals and clarifying roles was better than activities that tried to improve interpersonal relations or problem-solving. This is consistent with my observations, though I am biased. My services focus on the first two; teach problem-solving only in context of solving the team’s task issues; and only target interpersonal problems directly as a last resort. Fixing group dynamics eliminates most person-to-person issues while providing more bang for the team’s bucks.
All of that is good news for anyone tying to convince someone to do team building. But don’t get too excited. There are many limitations to this encouraging study. As best I can tell after rereading the same paragraphs five times, it does not differentiate between the games- and ropes-courses method of team building and approaches like mine that help team members agree on formal structures and processes. This disappointed me, since it won’t help prospects choose between these approaches.
The study does not prove that the team building activities caused the positive outcomes. In theory, it could be that teams with high performance are more likely to do team building, perhaps because their efficiency gives them more time for it. Or other factors might encourage both better team performance and more team building, and thus be the root causes. Based on my experience, I think that is part of the story, but those factors are not enough to create high-performance teamwork.
Then there’s the problem of the “intervention effect,” the teamwork equivalent of the placebo effect in medicine. Drug studies can’t just compare people who took a drug with those who didn’t. They have to compare those who took the drug with, for example, people who took a pill that looked like the drug but was made of plain sugar (a “placebo”). Usually the people given placebos do better than those who took nothing. If the drug takers did no better than the placebo takers, it’s back to the lab for the drug maker. By the same token, there is some evidence that doing anything for a team makes the team perform better for a while, perhaps because the employees are happy just to be noticed. Have everybody stand on their heads for a minute and they might report higher morale (until they get back to work).
Nonetheless, all of you with managers or employees (or clients) who refuse to do team building now have some solid ammunition from nearly 50 years of research. In my experience, resistors have experienced something like a team rafting trip that brought no lasting results back at work. Or they were forced to take personality tests that were helpful but only addressed a tiny part of the overall problems, problems that remained unaddressed. Team building works, the UCF research team says. You simply have to choose the kinds that directly target the problems you are facing.
Action Item: If you have been thinking about doing some team building, contact TeamTrainers for a diagnosis of the issues prompting the thoughts. If we can’t help you directly, we’ll know someone who can.
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