Putting People Back into Operations Management
Researchers have been looking into manufacturing, supply chain, and project management for years, often making recommendations to managers. Maybe you have followed their advice on the job. But there’s a problem, according to professors Francesca Gino and Gary Pisano: “Most formal analytical models in operations management (OM) assume that the agents who participate in operating systems or processes—as decision makers, problem solvers, implementers, workers, or customers—are either fully rational or can be induced to behave rationally.” In other words, scientific theories about how to run a plant or project assume that people:
- identify and react only to relevant information;
- have the same preferences in every situation;
- consider all options before making a decision; and
- make those decisions without emotion.
Oh, yeah, sounds like every workplace I’ve been in.
Gino, of the Univ. of North Carolina-Chapel Hill but headed to Harvard Univ., and Pisano of Harvard, point out in a 2008 paper that people effects on a system’s performance have permeated other fields of research, from economics and accounting to the law. But “a ‘behavioral perspective’ has largely been absent in the field of operations,” they write. Because of this, current OM models can’t really explain the difference between one firm’s performance and another’s. In turn, managers don’t find OM theories very useful. Especially relevant to Teams Blog is the authors’ point that “behavioral operations” researchers needs to look into how individual cognition and “social norms and systems affect operations.” Gino and Pisano say based on previous research (cited below) that this will lead to very different predictions about what will fix specific issues.
In an interview I asked Gino, an assistant professor of organizational behavior, why OM scientists resist research on the effect of human behavior. She said there is “skepticism from some people that maybe it is not dramatic or very significant…” She noted that her co-author’s interest was sparked by going into organizations and seeing what worked, which suggests that other academics have not done that. However, she said, “The researchers, the more they hear, the more they understand that it is important to study the psychology of people.”
People effects have explained results that defied scientific theories in other fields. In the OM world, this could explain “the tendency of projects to run late and over budget or the tendency of organizations to over commit their R&D resources,” the article says. Researchers have identified many biases and questionable rules-of-thumb that affect our decision-making. Gino and Pisano provide a somewhat depressing list of 19 shortcuts humans take in their decision-making that can mess up the results. Some include:
- “Information avoidance—People’s tendency to avoid information that might cause mental discomfort…”
- “Confirmation bias—People’s tendency to seek information consistent with their own views or hypotheses”
- “Law of small numbers—People’s tendency to consider small samples as representative of the (entire) populations from which they are drawn”
- “Sunk costs fallacy—People’s tendency to pay attention to information about costs that have already been incurred and that cannot be recovered… when making current decisions”
- “Conservatism—People’s failure to update their opinions or beliefs when they receive new information…”
- “Hindsight bias—People’s tendency to think of events that have occurred as more predictable than they in fact were before they took place”
Take another example the professors explore, the “anchoring and adjustment” bias. People often start their thinking from a particular point, sometimes without a good reason for it, and then stay too close to that point. In one study, software developers given a higher anchor to start with ended up with higher final estimates than when they were given lower or no “anchors,” the article says. Sales forecasts are often off because they start with the previous year’s sales instead of an unbiased analysis of this year’s market.
Of course, behavioral operations researchers and managers can’t erase human bias. However, Gino and Pisano write, “operating systems can be designed in such a way that systematic errors are eliminated, or at least their negative consequences reduced.”
I asked Gino what advice she would give, for instance, a chief operations officer whose IT planner tends to anchor too closely to industry averages. “First, you need to be aware of the bias, which is a very simple lesson, but it is hard to recognize,” she said. Have someone act as a devil’s advocate, she suggested, asking the planner to bring alternatives to the table and questions like, “How did you come up with this number?” I would add, based on something else she said, that you cannot push the person for a certain number and be surprised when it turns out wrong. In the IT scenario, don’t anchor yourself to industry averages if the planner offers good reasons not to.
While other scientists are catching up to Gino, Pisano and other… okay, I can’t resist calling them “BO researchers*” at least once… take a look at the biases table in the article and maybe you’ll find your own answers. Or call me and I’ll show you how to account for people effects in your operation.
Sources:
- Bendoly, E. (06), K. Donohue, and K. Schultz (06), “Behavior in Operations Management: Assessing Recent Findings and Revisiting Old Assumptions,” Journal of Operations Management 24(6):737.
- Boudreau, J., W. Hopp, J. McClain, and L.J. Thomas (03), “On the Interface Between Operations and Human Resources Management,” Manufacturing & Service Operations Management 5(3):179.
- Gino, F., and G. Pisano (08), “Toward a Theory of Behavioral Operations,” Manufacturing & Service Operations Management 10(4):676.
*BO is American slang for a person’s smell or “body odor.”
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