Why “Team Building” Does Not Work
When you are tempted or told to do some “team building,” you have a stark choice:
- Fix the issue that prompted the thought, or
- Waste your time and money.
The scientific evidence is overwhelming that standard team building does not work, and given how adults learn, could not work. The team building industry is built on the quicksand of mass delusion among purveyors and buyers.
By “team building,” I am referring to occasional exercises, games, personality tests, drum circles, scavenger hunts, ropes courses, and so on. When I say it “does not work,” I mean the activity has no lasting positive impact on the team. In other words, standard team building provides less return than you invest even if all you invest is time (i.e., you get zero or negative ROI). Worse, when team members see managers resort to these activities rather than fixing the problems, that is seen as “lip service” or a “Band-Aid approach” and drives morale downward.
I have found zero scientific studies showing that any of the actions I listed above provide a benefit. I can say this, first, because I have now gone through more than 475 sources, most of them studies or analysis of multiple studies by researchers, and exactly one asserted support for team building as defined here. That one was thoroughly debunked later in the same journal (see blog post). Second, to double-check, I searched two databases of journal articles covering hundreds of journals and going back decades, one focused on psychology and the other on business articles. I used every relevant keyword I could think of: not just team building, but ropes, games, exercises, and such. No articles supporting team building turned up.
Of course, there are plenty of supporting claims in the popular business literature—the books and magazines you can pick up at any bookstore. You will also hear managers and consultants weave tales of successful team-building events. But as I detail in ”About Business Stories” on TeamResearch News, these have to be taken with a grain of salt for several reasons. One, clearly, is self-interest: a company or consultant who earns money selling these things, and a manager talked into spending money on one, both have reasons to:
- interpret team actions after the event as “changes,” positive ones at that;
- assume those changes were due to the team building;
- assume the team members see them as positive (or that members asked directly are willing to speak honestly); and
- assume the changes will last.
Studies that put self-serving perceptions up against measurement by objective outsiders routinely show the perceiver is wrong. It’s a built-in bias, which is why I double-checked my anti-team-building stance using the database review even though my opinion grew out of my in-depth literature review, not just personal experiences.
Success stories are ”anecdotal evidence,” which has often been proven inaccurate when tested scientifically. Along with the other problems, even if team building worked in one instance, that doesn’t mean it usually does. Give the worst hitter on a baseball team enough at-bats, and eventually they’ll get a hit. When a lottery winner says, “I just knew I was going to win,” no one asks how many of the non-winners thought the same thing… or how many times the winner thought they would win and didn’t… or whether the winner is unconsciously creating that memory based on prior weeks.
What I have never seen in one of these business stories about a team-building event are data from measurable goals or analysis to show the success was not due to other factors. If a sales team did a team building event last month, March 2010, and their sales went up this month, is that due to the team building or the fact that the economy is picking up? At least sales teams have quantifiable performance measures. I have yet to see a team of software engineers create objectively measurable performance standards before a team building event, then retest them immediately after and three months after (as scientific studies often do) to see if there were lasting positive changes.
One reason team building does not work is it violates the most basic tenets of adult learning. A pioneer of the field, Malcolm Knowles, said adults require among other traits that the training be relevant and practical. Unless your team is a troupe of drummers, a drum circle is not going be relevant to their work. Lessons arising from a scavenger hunt are not practical because they are not easily recognized and applied when a similar issue arises at work.
Life experience provides other reasons team building can’t work. Did you master golf or cooking after a single lesson? Do you want to fly with a pilot who has only played Flight Simulator? Of course not. Taking a team out for a “morale boosting” day of go-kart racing, when the next day you’re going to put them right back in the situation that is lowering their morale, simply defies logic. Even if you can remember the results of someone’s personality test during a conflict, that abstract knowledge isn’t easily translated into a specific situation. Much easier to apply is a list of agreed-upon behaviors with a safe enforcement method, plus a formal plan for what will be communicated and when. Why? Humans are not great at applying the abstract to the specific, but we learn and apply behavior-based rules every day.
The authors of the influential team development book The Wisdom of Teams wrote elsewhere, “Sending a bunch of men and women on an (outdoor) course to simulate teaming may be fun, but it doesn’t accomplish much.” Adult learning is enhanced by fun, and the teams I work with get plenty of laughs. But fun should not be the emphasis when you are trying to accomplish something serious. And if you don’t accomplish that something, don’t permanently solve the issue, you’re going to be killing a lot more fun at work over the course of a week than you can give them in an afternoon of Lego play.
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